PRIVACY POLICY

Effective Date of this version: 1 November 2024

Thank you for visiting crocs.eu, including the Crocs online store (the “Website”). This Website is operated by Crocs Europe B.V, (hereinafter: “Crocs” or “we”). This Privacy Policy describes how we deal with your personal data when you use our Website, our stores, or otherwise interact with us (together, the “Services”).

When you use the Services, or share your information with us, you acknowledge that Crocs will use your information as described in this Privacy Policy. You also agree to our Terms of Use. If you do not agree, please do not use the Services.

If you have questions regarding this Privacy Policy, you may direct them to [email protected].

This Privacy Policy Covers:

  1. Types of Information We Collect
  2. How we Collect Your Information
  3. Our Use of Your Information
  4. How We Share Your Information
  5. Your Choices
  6. Cookies
  7. Steps We Take to Safeguard Your Information
  8. Links to Other Sites
  9. Rights in Relation to Your Information
  10. How Long We Retain Your Data
  11. A Special Note About Children’s Privacy
  12. Transfer of Data Abroad
  13. Governing Law
  14. Contacting Crocs
  15. Privacy Policy Changes

1. Types of Information We Collect

When you use our Services, we collect different types of information from and about you. This information includes:

  • Identifiers: Information that identifies you directly.
    Examples: Full name, email address, social media account information, phone number, billing and/or delivery address, your IP address, and other data that identifies your online activity.
  • Commercial Information: Information about your purchases.
    Examples: Purchase history, products you’ve considered.
  • Online Activity: Limited information about how you use our Services.
    Examples: How you found our Website (e.g., advertisements, search engines, bookmarks); how you interact with our Website (e.g., pages you’ve viewed on our site, items you’ve searched for or added to your cart while on our site); the type of device and browser you’re using.For more specific information on cookies, please see chapter 6 ‘Cookies’.
  • Geolocation Information: Information about where you are when you use the Services.
  • Financial Information: Information about your payment methods with us, if applicable.
    Examples: Credit or debit card numbers.
  • Inferences: Information we can determine or estimate about you based on information we collect about you.
    Examples: Purchase preferences, characteristics, potential future purchase behaviour.
  • User-Generated Content: Information you post on the Services.
    Examples: Comments or reviews about products.
  • SMS Information: Information about Text Messages.
    If you sign up for our text messaging programme, cookies may be used to personalise your experience (e.g. send you personalised text messages such as shopping cart reminders).

2. How We Collect Your Information

We collect the information described above from many different sources. Sometimes, we collect information from you directly, e.g. when you create an account or give us your credit card information to make a purchase. Other times, we collect information from third parties. The following explains a little more about how we get this information.

  • Information You Give Us. If you create an account with our Services, make a purchase, fill out a survey, sign up for emails, enter a contest, or review a product, you give us identifiers, user-generated content, and/or financial information. Sometimes, you can choose not to give us information. For example, you don’t have to sign up for emails. But other times, we’ll need your information to be able to provide you with the Services. For example, we need your billing and delivery information when you make a purchase.
  • Information We Collect Automatically. When you use our Services, we automatically collect some information, such as identifiers, geolocation information, commercial information, online activity, and inferences. We collect some of this information using cookies or web beacons (see chapter 6 ‘Cookies’ for more detail). These are small data files that your computer stores with information about your online activity and how you use the Services. Sometimes we collect this information from your browser to help improve your experience with the Services, for example to keep track of items in your cart or remember your account preferences. You may have options to change your browser settings to choose how we can collect some of this information.
  • Information from Social Media. Our Services may give you the option to connect your social media profile to the Services or to your account. If you choose to do this, you give the social media site permission to share with us certain information about you, such as your email address and name.
  • Information from Third Parties. We use Adobe Analytics (for more information, click here) and Contentsquare (for more information, click here) to better understand how you use our Services. We also use, amongst others, Attentive (for more information, click here), Salesforce Marketing Cloud (for more information, click here), and Optimizely (for more information, click here) to understand how you use our Services and to deliver more tailored marketing and promotions. Other third parties also give us information about your online activity, and some identifiers.

3. Our Use of Your Information

OUR LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION

1Performing our contract with you
PURPOSECATEGORIES OF DATA
1.1Fulfilling your purchases on the Websitename, e-mail address, telephone number, billing information (including billing address), delivery address, payment method and details
1.2Communicating with you regarding your order (status)your order details and email address or phone number (for SMS)
1.3Delivering your orderdelivery address, phone number, name which will also be shared with our designated carriers
2Providing you with Services
PURPOSECATEGORIES OF DATA
2.1Creating an online accountname, e-mail address, user ID, password, telephone number, billing information (including billing address), delivery address, payment method and details
2.2Communicating with Customer Servicesname, e-mail address (and any additional data you provide us with or necessary in relation to your purchase or query), the content of correspondence and call recordings in case of contact by telephone to be able to respond to your questions or comments, to provide a better service and for training purposes.
2.3Hosting Contests or Sweepstakesname, e-mail address, telephone number, address for delivery of your prize (if applicable), age, content submitted by you if required for participation in the Contest or Sweepstakes
3Security and Fraud prevention
PURPOSECATEGORIES OF DATA
3.1Your safe use of the Services and prevention of fraudIf you have an online account, your User ID and password. Verification of your payment method (bank and credit card information. We may notify you by email or SMS if we detect suspicious activity on your account
4Commercial Services based on your consent
PURPOSECATEGORIES OF DATA
4.1Sending you direct marketing communications (newsletters, promotions, offers)name, email address
4.2Getting your feedback / surveyspurchase history, email address, user experience on the Website and any past purchase of our products
4.3Tailoring your experience with the Servicesbased on your Cookie settings, we may use your preferences to showcase certain products or Services we offer, IP address
5To comply with a legal obligation
PURPOSECATEGORIES OF DATA
5.1To comply with legal obligations and legal process and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.Your account Information including purchase history, Content submitted by you, Communication Information, Technical Information

4. How We Share Your Information

We share the information we collect with different third parties for different purposes. We share identifiers, commercial information, and limited online activity with the following third parties:

  • Advertising Partners. To provide you with relevant advertising. We also provide select advertising partners and social media platforms with either personal information, aggregate or anonymous information (that does not identify you), or both to provide you with relevant advertising, or to limit the advertising you see on other sites or apps. Examples of such social media platforms are Facebook and Instagram. In addition, Crocs works among others with Google, Bing, Pinterest, Tiktok, and Youtube to provide you with relevant advertisements.
  • Storage Providers. We store some of the information we collect from you with third-party storage providers. Crocs for example relies on Amazon Web Services and Akamai for the hosting of its European websites.
  • Service Providers. To help with promotions, service design, and conducting surveys. Amongst others, Crocs shares your information with Iperceptions for the conduction of surveys, and Adobe Analytics to help us with our promotional efforts. In addition, we use Olapic Inc. and the Olapic affiliates Olapic Ltd. (UK) and Olapic Argentina S.A. and Monotype Imaging Inc. to gather and make available images from social media platforms.
  • Affiliates and Subsidiaries. To allow you to access the benefits of loyalty, cashback, or other rewards sites you may be using. Insofar as your information is used by subsidiaries for their own marketing purposes, we may offer you the opportunity to “opt out” or “opt in” as required by applicable law. For instance, we may share your information with Crocs, Inc., our headquarters located in the US. Please refer to ‘Transfer of Data Abroad’ for more information on data transfers to the US.

We share identifiers and financial information with the following types of entities:

  • Payment Processors. To help process your payments. For example, Crocs works with Adyen and Paypal to facilitate the payment process on their European websites.
  • Subsidiaries. To process orders with our subsidiaries. For example, we may share your information with Crocs, Inc., our headquarters located in the US. Please refer to ‘Transfer of Data Abroad’ for more information on data transfers to the US.
  • Storage Providers. We store some of the financial information we collect from you with third-party storage providers. For example, we store data on KPN’s data servers located in The Netherlands, and we use Snowflake for cloud hosting purposes.

Other ways in which we may share your information are:

  • User-Generated Content. When you post User-Generated Content, other users will be able to see that information. Where you have given your consent, we may use user-generated content you submit on or through our Website for advertising campaigns and other promotions.
  • Business negotiations and transfers. We may share your information with another business if we choose to sell, buy, or otherwise reorganise our business.
  • Public authorities. We may also share your information with law enforcement, government officials, or other public authorities as necessary to comply with legal requirements or to share your information in connection with an investigation of fraud, for the administration of justice, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.
  • Other third parties. We may also share your information with other third parties, when you have given your consent (for instance, when we work together with them on promotional offers).

We have contracts in place with these third-party service providers to ensure the protection of your personal data.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.